Monday, September 24, 2007

Philanthropy's New Frontier

Once reviled, charitable giving is growing in China, thanks to a new generation of wealthy individuals

Mao Zedong formed the People's Republic of China in 1949 after a long and bloody civil war. Among the revolutionary leader's many victims was philanthropy.

In the communist nation he established, the government oversaw citizens' welfare from cradle to grave, while private giving was reviled as a symbol of elitist wealth and an affront to the classless society Mao preached.

Six decades later, Chinese philanthropy is re-emerging.

Thanks to its state-run capitalism, China is experiencing massive economic growth. New millionaires are being created at roughly the same pace as in the United States. While many of the affluent are known for their lavish way of life, members of this growing generation of wealthy Chinese are developing a taste for charity.

From 2003 to 2006, mainland China's five most-generous individuals gave at least $640-million to charitable causes, says the Hurun Report, an Asian personal-finance magazine that creates an annual list of the country's biggest donors.

Perhaps the best-known philanthropist is East Asia's wealthiest man, Li Ka-shing. Mr. Li, who lives in Hong Kong, which is part of China but operates under different laws, has donated more than $1-billion during the past four decades in hopes of inspiring a "culture of giving" among Chinese.

"I respect anyone who is willing to contribute his time, energy, and resources to helping the needy," he said in an interview with The Chronicle.

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