As little as one free meal from a drug company can influence which medicines doctors prescribe for Medicare patients.
That's according to a study using Medicare records and recently released data from the health care law's Open Payments program.
The
study highlights the subtle ways doctors may feel inclined to prescribe
a drug after receiving just a small gift, even if the drug is more
costly for patients and their insurance plans, the study authors said.
An estimated $73 billion yearly could be saved if equivalent generics were prescribed instead of brand-name drugs.
The researchers say the bottom line for patients is to always ask if there's a generic that's just as good.
The results were published in the journal JAMA Internal Medicine.
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